WHAT WOULD YOU DO WITH THIS WEEK'S JACKPOT?

A charitable donation to an animal sanctuary goes awry in our new Lotto ad.

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Close video transcript

Descriptor: First we see a zookeeper on the phone in his office. An oversized National Lottery cheque can be seen, propped against the wall. A caption at the bottom right hand of the screen reads, “© National Lottery Commission 2011.”

Zookeeper: Mrs Simpson? Thanks for donating your Lotto win. You’ve really improved these poor monkey’s lives.

We then see a masseur warming his hands and giving a gorilla a massage. The gorilla looks relaxed but as the masseur moves his hands down its back, the gorilla roars and bares its teeth. We cut to an orang-utan playing golf, and losing his temper as a caddy looks on from a golf cart. A caption reads, “Terms & Conditions, Games Rules & Procedures apply. Players must be 16 or over”. We see several chimpanzees on jetskis in a pond.

Descriptor: Finally, we see an orang-utan in a jacuzzi with two women, drinking cocktails and watching a flatscreen television, and another ape on a sportscar. There is a Facebook logo in the bottom left hand corner of the screen, with a caption which reads, “Tell us at /TheNationalLotteryUK,” and a Lotto logo in the bottom right hand of the screen, with a white and red caption which reads, “What would you do?”

Narrator: Not what you’d do? What would you do with a Lotto Jackpot?

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2 Billion Winners - Scratchcard Ad (40 secs)

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Lotto - What Would You Do? Monkey Sanctuary 0:21

Lotto - What Would You Do? Monkey Sanctuary

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